Convert 55+ shoppers into buyers with 10 great design ideas, features and solutions the 55+ buyers want! Learn what differentiates 55+ buyers from other consumers including reduced room count, storage, entertainment kitchens, snore-and-more rooms and spa-like master baths. Find out about “comfort” features that are unique to the 55+ buyer while allowing them to age in place with grace—in a way that is not institutional. If you implement these 10 concepts, you will attract and sell to the 55+ buyer!