Thursday Jun 18, 2026
10:00 AM - 10:30 AM EDT
April 16
Understanding Today’s Buyer
Why buyers are different and how to adapt
May 21
Shifting the Conversation
Moving beyond price and incentives
June 18
Converting to a Sale
Turning hesitation into commitment
ZOOM: https://us06web.zoom.us/j/83654249587
Complimentary thanks to the Annual SMC Sponsors!

Lauren Morgan, EVP
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Today’s buyers are more analytical, more hesitant, and more focused on rates, incentives, and price than ever before.
This series will equip Sales Managers and Sales Associates with practical strategies to shift conversations back to value, rebuild confidence, and close more effectively in today’s market.
Printed courtesy of www.tbba.net/ – Contact the Tampa Bay Builders Association Inc for more information.
512 E Kennedy Blvd, Tampa, FL 33602 – (813) 571-8222 – info@tbba.net